Keestrack Acquires Goldoni
Workers pose with the first Goldoni tractor built after Keestrack purchase.
Keestrack Acquires Goldoni
Goldoni – April 13, 2021
Keestrack, a leading innovator in equipment for mining, recycling, and construction, has identified a compelling strategic alignment with Goldoni, a specialist in agricultural machinery. This acquisition marks Keestrack’s entry into the agricultural sector while simultaneously bolstering its presence within the construction industry.
“Following years of self-funded expansion, we are delighted to propel our growth trajectory by diversifying into the agricultural realm,” states Kees Hoogendoorn, President of the Keestrack Group. “After a thorough evaluation of numerous possibilities, we felt a strong personal connection with Goldoni, appreciating its deeply-rooted family principles which resonate with our own. Our commitment is to revitalize this esteemed brand, contributing to the vitality of the local economy and safeguarding employment opportunities.”
“We anticipate substantial synergies across our existing operations, notably within production methodologies, supply chains, and dealer networks, all of which will drive success for the Goldoni business,” explains Peter Hoogendoorn, Vice President of Operations for the Keestrack Group, who also oversees their Italian manufacturing facility for crushers in Ponzano Veneto.
“The product offerings will be precisely tailored to meet customer needs. Looking ahead, we plan to introduce the K-series of open field tractors in the coming months. Through a collaborative approach leveraging both Goldoni’s and Keestrack’s dealer networks, we aim to re-establish the iconic orange Goldoni tractors as a dominant force in the fields,” says Roberto Lopes, CEO of Keestrack Italy.
Goldoni embodies a fusion of cutting-edge technology and environmental responsibility, seamlessly blended with Italian heritage and a passion for design. From versatile moto cultivators to specialized tractors, including 4WD and Equal Wheels models designed for orchards and vineyards, the GOLDONI range is engineered to empower agricultural professionals to optimize and sustain the entire agronomic process.